Marketers would like enhanced Cohort Analysis reporting to allow marketers to track groups of people (cohort) and analyze their behaviors overtime. Users should be able to create a cohort from scratch by selecting a conversion metric and specify the audience to generate cohort graphs that visualize their customer’s behaviors overtime.  These cohort analysis reports would allow the user to manipulate it so they can show data for a selected date range and toggle how customer’s data is shown by Amount ($), Absolute Value (#), Relative Value (%) and LifeTime Value ($).